Mobile Application development is one of the important tools of multifaceted business development in the modern digital world. Today in all fields of activity it is necessary to use not only traditional marketing, but also all possible resources of digital marketing for the business development. Android or iOS system App today can be equally successful in different business areas. Whether it’s creating a Taxi App or creating an Online Store App.
If you need a Mobile Application (App) development, contact us: +995 593 26 26 12

And yet… how can a Mobile App benefit your business? We have prepared a very interesting article for you about its benefits.

Why does your business need a Mobile Application (APP) development?

If you ever asked yourself, «Do I need a Mobile Application (APP) development for my business?» you have reached the right place. Mobile App development for your business is a big deal, so you should be well aware of the importance of Mobile Application development for your business and the benefits of having it in your business. This guide explains why your business needs a Mobile App.
Do I need a Mobile Application (APP) development for my business?
By 2019, most of the world’s population already had smartphones such as Android, iPhone, or iPad. These statistics represent a new way of communicating with customers, which was a pipe dream of the population 10 years ago.

In the UK, 78% of teenagers use mobile devices to access the Internet. In 2017, the use of a mobile phone became the most popular way for adults to access the Internet and information. 43% of users used so-called «Traditional» desktops and computers, while the percentage of use of mobile applications increases day by day.
Mobile App development can offer you valuable marketing opportunities and help you attract more customers, as well as many other benefits that allow you to stay ahead of competitors.

Advantages of Mobile Application development

1. Direct communication, and client and customer engagement
One of the reasons why your business needs to use mobile applications is to establish and improve close communication with customers and buyers. Through access to vast amounts of information, the development of mobile applications has provided a clear and direct link between customers and businesses. Information obtained from customers is invaluable for any business.
2. Improve customer engagement
It is crucial that customers be able to communicate properly. Customers also want answers to questions that mainly concern your services or their orders, or they just want to make a complain. The design and development of mobile applications makes both processes easier and more accessible to everyone; with the idea that the faster the customers gets an answer, the less likely you are to get a negative feedback.
3. Increase brand awareness
Using a Mobile App increases your brand awareness and therefore more chances that you will be loyal to branding and will be able to explore how it can be presented on a completely different digital platform; Maybe even in a completely new and innovative way. It can also be seen as a new advertising platform focusing on topics that may interest customers, increase brand awareness and attract attention.
Mobile Application development allows business to attract new customers. As a completely new platform, Mobile Apps can also provide you with the access to new user demographics, making Mobile Apps more popular than web browsers.
4. Create a proper marketing channel
Developing a personal application also allows us to send messages and information to customers. If this information is useful and relevant to them, you can attract reliable customers who know the value of using the application.
5. Create an efficient and reliable program
Suppose your company offers a reliable program or considers its introduction as an incentive for sales. In this case, using a digital scheme through a mobile application is a very effective way to build a community of customers. Once customers are rewarded for their expenses, they are more likely to want to come back to you again. To this end, using a mobile application makes this process easier and faster.
6. Try to surpass your competitors
One of the main advantages of a mobile application is that you can be distinguished among your competitors. In today’s world, applications and their use for business are becoming more relevant. However, not everyone is so aware of the possibility of using applications for business, which allows you to be surpass any competitor.
Why is it necessary to use a mobile app for your business to stay ahead of the competition?
You’re probably trying to keep in close contact with your customers. You may wish to make a simple website development or provide good services for your customers (e.g. online store, booking system, etc.) At McKenna Consulting we develope web and mobile applications allowing us to occupy excellent positions among customers. According to one statistic, 60% of customers use a mobile

application rather than a website to make a payment.

1. Create a barrier
If your products and services are available to your customers through the iOS (Android/iPad) or Android App, then any new disruptive factors entering to your market will also require appropriate efforts. Thus, you should raise the entrance barrier and protect your competitive position in the market.

2. Unique service
Creating a Mobile App for your business will allow you to provide your services in new and competitive ways. For example, we have developed the Product Finder application for one of our global PLC customers. This application allows users to quickly browse their competitors’ products and find their alternative products that meet the specifications of the scanned product. The app-like feature allows your customers to outsmart your competitors without much effort and acquire their businesses.

3. Mobile user experience
Your App can also give you a competitive edge in this area. Your App will work even in places where access to the internet connection will be impossible. AuthenticatelS provides a leading web portal for supply chain certification.

Their users wanted to enter information into the system so that villagers, even those without Internet access, could get the necessary information. The creation of a mobile application gave the business opportunity to expand its services and provide values to its customer. User experience is probably the main goal of developing mobile applications for business.
How to create a Mobile App for our business
If you want to increase the number of your customers, you should seriously consider the frequency of mobile applications in your business that will be used to build relationships with your customers. Your customers prefer simplicity, as well as a familiar and convenient application interface.
Consider your goals and target audience
Although there are many cultures in the world, there are several different beliefs and ways of doing business; Mobile phones seem to be the most relevant issue here. Steve Jobs tells us an interesting story about an Indian boy who has never touched a computer before, but since then has started using the iPad intensively. A similar result was obtained from our users who used mobile applications for the first time. Mobile applications are available in more than 30 countries and have been translated into relevant languages. At McKenna Consulting, we also provide translation portal services so that our clients around the world can support the text of their applications.

iOS and Android development

There are some regional differences is the use of Android and Apple mobile devices. For example, 53% of the mobile devices used in the UK are Android, and the remaining 46% are iOS. Globally, an average of 86.1% of the population use Android mobile devices, and 13.9% use iOS. In the US, Apple smartphones dominate the market, with 64% of all devices being iPhone and iPad. Developing countries are more likely to use Android devices because of their lower cost. Typically, most of our customers use both iOS and Android Apps.

Using Mobile Applications Apps in Business

As we have already mentioned, the use of mobile applications has many advantages. To see other companies that have benefited from the mobile applications developed by McKenna Consulting, see various case studies below:
In today’s world, which grows and develops every day, the benefits of using mobile applications are becoming more evident. So you should ask not «Do I need to use mobile applications for business?» but «How to create an application for my business?».
McKenna Consulting has extensive experience in mobile application development.

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