The Company IMC offers full-fledged Google Ads (AdWords) services. Place your Google Ads with
us and instantly increase your website visitors. Include Google (Pay-Per-Click) PPC Ads in your
Internet marketing strategy and pay only for the clicks that customers use to contact you.

What is Google Ads (AdWords)?

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising
solution used by companies to promote their products and services in Google Search, YouTube
and other websites. Google Ads also allows advertisers to select specific targets for their Ads, such
as attracting phone calls and website views. With Google Ads, advertisers can set budgets and
targeting settings, and run or stop Ads at any time.

What are the advantages of Google Ads?

Google Ads allows you to show your Ad to people who may be interested in your products and
services, and prevent those who are not interested. You can monitor whether these people have
clicked on your Ads. Online advertising also gives you the opportunity to reach to potential
customers as they use multiple devices – computers, laptops, tablets and smartphones.
Google Ads allows you to take advantage of online advertising: show your Ads to the right people,
in the right place and at the right time.

How does Google Ads work?

Google Ads works to show your Ads when people are searching online for the products and
services you offer. Through the effective use of smart technologies, Google Ads helps you to show
Ads to potential customers just when they are ready to act.

  1. You start by choosing a target that can be attracting more visitors to your website or increasing the
    number of phone calls to your company.
  2. Then you choose the geographic region where you want your Ads to appear. It can be within a
    small radius of your business or a wider area, for example, cities, states or whole countries.
  3. Finally, you will adjust your Ad and set a monthly budget limit.

Once your Ad is approved by Google, it will appear whenever users in your target region are
looking for a product or service similar to yours. You pay only when customers interact with your
Ads, such as clicking on your Ad or calling your company.

What are the types of Google Ads?

There are three main types of Google Ads:

What is CPC (Cost-Per-Click) or PPC (Pay-Per-Click)?

CPC (Cost-Per-Click) or PPC (Pay-Per-Click) means that you pay for advertising only if someone
clicks on it.
Other advertising models include:

How much does Google Ads cost?

The cost of your Google Ads is determined by your budget settings. Google Ads works with almost
any budget. Payment is made only when customers interact with your Ad, for example, visit your
website or call your company. Google Ads does not require a minimum cost and a mandatory
contract term – you can stop advertising at any time. The cost per click or call depends on several

Why should a customer choose IMC?

Google constantly tries to simplify all its services and make them accessible to all users,
nevertheless Google Ads campaign run by an inexperienced individual may be less effective and
you just waste money. You can start a campaign by yourself or with the help of a beginner,
however here the core point for success is to think through many details and explore the market.
Researching keywords, applied by users when searching in Google. We successfully carry out all
of these based on years of experience.
Contact us and include Google Ads (AdWords) in your Internet marketing strategy, the results will
not take long!

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